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Party ambiguity and individual preferences

Martin, Danielle (2019) Party ambiguity and individual preferences. Electoral Studies, 57. pp. 19-30. ISSN 0261-3794

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Identification Number: 10.1016/j.electstud.2018.10.002


Although the literature on party ambiguity does not lead to a consensus, recent findings suggest that party ambiguity is a good strategy for electoral success. However, the literature on decision processes shows that individuals generally dislike ambiguity. The aim of the present project is to test the effect of party ambiguity on party preferences at the individual level, to see if findings in decision processes still apply. Using election data from eight Western European democracies, I define a measure of party ambiguity at the individual level and find that ambiguity has a negative effect on party preferences. In addition, I find that individuals with a high interest in politics are less likely to like ambiguous parties.

Item Type: Article
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Additional Information: © 2018 Elsevier Ltd.
Divisions: European Institute
Subjects: J Political Science > JA Political science (General)
Date Deposited: 25 Oct 2018 11:43
Last Modified: 04 Jul 2024 06:51

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