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The aesthetics of sexual discontent: notes from the London ‘seduction community’

O'Neill, Rachel (2017) The aesthetics of sexual discontent: notes from the London ‘seduction community’. In: Elias, Ana Sofia, Gill, Rosalind and Scharff, Christina, (eds.) Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism. Dynamics of Virtual Work. Palgrave Macmillan, Basingstoke, pp. 333-349. ISBN 9781349693313

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Identification Number: 10.1057/978-1-137-47765-1_19


This chapter explores questions of sexual desire and gendered aesthetics through a discussion of research undertaken with and among men who participate in the London ‘seduction community’. Recognising sexual desire as an affective and embodied dynamic that is nevertheless irrevocably social, I consider how the sexual desires of heterosexual men are shaped in and through normative feminine beauty ideals. I argue that the naturalisation of aesthetic labour as part of the cultural code of femininity has implications for the manner in which heterosexual men relate to women’s bodies, both real and imagined.

Item Type: Book Section
Official URL:
Additional Information: © 2017 the Author
Divisions: Media and Communications
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Sets: Departments > Media and Communications
Date Deposited: 14 Aug 2018 09:02
Last Modified: 02 Aug 2020 23:33

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