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Seduction: men, masculinity and mediated intimacy

O'Neill, Rachel (2018) Seduction: men, masculinity and mediated intimacy. Polity, Cambridge, UK. ISBN 9781509521562

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Within the so-called seduction community, the ability to meet and attract women is understood as a skill which heterosexual men can cultivate through practical training and personal development. Though it has been an object of media speculation – and frequent sensationalism – for over a decade, this cultural formation remains poorly understood. In the first book-length study of the industry, Rachel O’Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials. Pushing past established understandings of ‘pickup artists’ as pathetic, pathological or perverse, she examines what makes seduction so compelling for those drawn to participate in this sphere. Seduction vividly portrays how the twin rationalities of neoliberalism and postfeminism are reorganising contemporary intimate life, as labour-intensive and profit-orientated modes of sociality consume other forms of being and relating. It is essential reading for students and scholars of gender, sexuality, sociology and cultural studies, as well as anyone who wants to understand the seduction industry’s overarching logics and internal workings.

Item Type: Book
Official URL:
Additional Information: © 2018 Polity
Divisions: Media and Communications
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Sets: Departments > Media and Communications
Date Deposited: 14 Aug 2018 08:55
Last Modified: 23 Sep 2020 23:21

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