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Girls rule!: gender, feminism, and Nickelodeon

Banet-Weiser, Sarah (2004) Girls rule!: gender, feminism, and Nickelodeon. Critical Studies in Media Communication, 21 (2). pp. 119-139. ISSN 1529-5036

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Identification Number: 10.1080/07393180410001688038


Nickelodeon is a powerful commercial cable network of television, internet activities, toy manufacturing, and video production. The network has been recognized by both industry professionals and media scholars for its representation of girls as strong, intelligent lead characters. Focusing on entertainment programs Clarissa Explains It All and As Told by Ginger, as well as on Nickelodeon's non‐fiction children's news program, Nick News, I argue that the media context of girl power, combined with the increasing recognition of adolescent girls as both powerful citizens and consumers, offers what at times looks like a radical gesture in terms of disrupting dominant gender relations. However, we can also read the mainstream embrace of girl power as a restabilization of particular categories of gender, so that this “radical” challenge moves toward the entrenchment of conventional gender relations.

Item Type: Article
Official URL:
Additional Information: © 2004 National Communication Association
Divisions: Media and Communications
Subjects: H Social Sciences > HQ The family. Marriage. Woman
Date Deposited: 11 Jul 2018 15:51
Last Modified: 19 May 2024 19:45

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