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Am I pretty or ugly? Girls and the market for self-esteem

Banet-Weiser, Sarah (2014) Am I pretty or ugly? Girls and the market for self-esteem. Girlhood Studies, 7 (1). pp. 83-101. ISSN 1938-8209

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Identification Number: 10.3167/ghs.2014.070107


This article analyzes an emergent genre of tween and teen girl confessional videos on YouTube where girls ask their viewers to comment on whether they are pretty or not. While the very existence of this genre is frequently explained away as a symbol of young girls' dwindling self-esteem in the contemporary moment, this article locates them within a self-identificatory gendered neoliberal brand culture so as to examine the ways in which they reproduce an economic model of the successful white middle class girl.

Item Type: Article
Official URL:
Additional Information: © 2014 Berghahn Books
Divisions: Media and Communications
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Date Deposited: 11 Jul 2018 14:14
Last Modified: 26 Aug 2021 23:15

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