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Political advertising is not polarizing the American public

Ridout, Travis, Franklin Fowler, Erika, Franz, Michael and Goldstein, Ken (2018) Political advertising is not polarizing the American public. USApp - American Politics and Policy Blog (18 Jan 2018). Website.

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There is little doubt that American politics has become more partisan and acrimonious in recent decades. While there are many potential sources of this rise in polarization, many point to the growth in political advertising as one potential cause. By combining survey and advertising data from US media markets, Travis N. Ridout, Erika Franklin Fowler, Michael Franz, and Ken Goldstein were able to investigate the effects of political advertising. They find that there is no link between political advertising and polarization or between the amount of negative or contrasting advertising and polarization.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2018 The Author(s)
Divisions: LSE
Subjects: J Political Science > JC Political theory
Date Deposited: 22 Jun 2018 13:42
Last Modified: 16 May 2024 06:05

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