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Regulation of healthcare advertisements: comparing media regulation of the pharmaceutical industry in Kuwait and the GCC

Alkazemi, Mariam (2018) Regulation of healthcare advertisements: comparing media regulation of the pharmaceutical industry in Kuwait and the GCC. LSE Middle East Centre papers series, 23. LSE Middle East Centre, London, UK.

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Abstract

This paper examines the laws and media regulations pertaining to the advertisement of pharmaceutical products in Kuwait and the Gulf Cooperation Council (GCC), comparing them to those of the UK and US. The findings suggest that Kuwaiti and GCC cultural communication styles result in more ambiguous regulations than in the West. Recommendations are made for positive behavioural modifications to promote health and health literacy, with an emphasis on fatalistic attitudes found in the cultural environment of Arab Gulf states.

Item Type: Monograph (Other)
Official URL: http://www.lse.ac.uk/middle-east-centre/publicatio...
Additional Information: © 2018 The Authors
Divisions: Middle East Centre
Subjects: J Political Science > JZ International relations
R Medicine > RS Pharmacy and materia medica
Sets: Research centres and groups > Middle East Centre
Collections > Middle East Centre Paper Series
Collections > Kuwait Programme
Series: Working Papers > Middle East Centre Paper Series
Date Deposited: 26 Apr 2018 14:55
Last Modified: 24 May 2018 15:59
Funders: Kuwait Foundation for the Advancement of Sciences
URI: http://eprints.lse.ac.uk/id/eprint/87667

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