Alkazemi, Mariam (2018) Regulation of healthcare advertisements: comparing media regulation of the pharmaceutical industry in Kuwait and the GCC. LSE Middle East Centre papers series (23). LSE Middle East Centre, London, UK.
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Abstract
This paper examines the laws and media regulations pertaining to the advertisement of pharmaceutical products in Kuwait and the Gulf Cooperation Council (GCC), comparing them to those of the UK and US. The findings suggest that Kuwaiti and GCC cultural communication styles result in more ambiguous regulations than in the West. Recommendations are made for positive behavioural modifications to promote health and health literacy, with an emphasis on fatalistic attitudes found in the cultural environment of Arab Gulf states.
| Item Type: | Monograph (Report) |
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| Official URL: | http://www.lse.ac.uk/middle-east-centre/publicatio... |
| Additional Information: | © 2018 The Authors |
| Divisions: | Middle East Centre |
| Subjects: | J Political Science > JZ International relations R Medicine > RS Pharmacy and materia medica |
| Date Deposited: | 26 Apr 2018 14:55 |
| Last Modified: | 13 Sep 2024 20:48 |
| Funders: | Kuwait Foundation for the Advancement of Sciences |
| URI: | http://eprints.lse.ac.uk/id/eprint/87667 |
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