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How do lay consumers and households understand financial strategizing

Kuzina, Olga and Dodd, Nigel (2014) How do lay consumers and households understand financial strategizing. Corvinus Journal of Sociology and Social Policy, 5 (1). pp. 89-114. ISSN 2062-087X

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Identification Number: 10.14267/cjssp.2014.01.04


The paper focuses on the concept of ‘financial strategies’ and addresses two problems: first, how to define the concepts of financial strategy and strategizing, and second, how to operationalize them into indicators for empirical research. The introduction to this new concept is based on the conviction that strategizing (which is understood as a specific attitude to life held by people who do not live for the moment, think about their future even if it is rather uncertain, set long-term financial goals and act towards achieving them), is an intrinsic factor in the financial behavior of people. It is argued that it is not possible to define financial strategy or to operationalize it objectively and universally since people operate in very different circumstances; i.e. in different institutional environments or at different stages of life, etc. The solution must be found in the interactionist sociological perspective with the emphasis on the construction of the interpretation of a situation: how individuals themselves make sense of financial strategizing in their own environment, the options they perceive and the constraints they feel.

Item Type: Article
Official URL:
Additional Information: © 2014 Sociology Doctoral School of the Corvinus University of Budapest
Divisions: Sociology
Subjects: H Social Sciences > HG Finance
H Social Sciences > HM Sociology
Date Deposited: 27 Feb 2018 11:04
Last Modified: 15 Sep 2023 15:07

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