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For and against Brexit: a survey experiment of the impact of campaign effects on public attitudes toward EU membership

Goodwin, Matthew and Hix, Simon (2018) For and against Brexit: a survey experiment of the impact of campaign effects on public attitudes toward EU membership. British Journal of Political Science. ISSN 0007-1234

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Abstract

What can the case of the 2016 referendum on UK membership of the European Union (EU) teach us about message framing effects and arguments that persuade citizens whether or not to support the EU? In this article, we report findings from an innovative online survey experiment based on a two-wave panel design. Our findings show that despite the expectation that campaign effects are small for high salience issues – such as Brexit – the potential for campaign effects were high for the pro-EU frames. This suggests that within an asymmetrical information environment – where the arguments for one side of an issue (anti-EU) are “priced in”, while arguments for the other side (pro-EU) have been understated – the potential for campaign effects in a single direction are substantial. To the extent that this environment is reflected in other referendum campaigns, the potential effect of pro-EU frames may be substantial.

Item Type: Article
Official URL: https://www.cambridge.org/core/journals/british-jo...
Additional Information: © 2017 Cambridge University Press
Divisions: Government
Subjects: J Political Science > JN Political institutions (Europe)
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Sets: Departments > Government
Date Deposited: 14 Dec 2017 13:52
Last Modified: 24 Nov 2019 00:12
Funders: Economic and Social Research Council, University of Kent, London School of Economics and Political Science
URI: http://eprints.lse.ac.uk/id/eprint/86326

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