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Naming a firm after its owner is risky, but can pay off handsomely

Chatterji, Aaron, Belenzon, Sharon and Daley, Brendan (2017) Naming a firm after its owner is risky, but can pay off handsomely. LSE Business Review Blog (09 Nov 2017). Website.

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Abstract

It communicates confidence and can translate into greater success than that of other firms, write Aaron Chatterji, Sharon Belenzon and Brendan Daley

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2017 The Author; Online
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Sets: Collections > LSE Business Review Blog
Date Deposited: 11 Dec 2017 08:49
Last Modified: 24 Jun 2020 23:12
URI: http://eprints.lse.ac.uk/id/eprint/86088

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