Chatterji, Aaron, Belenzon, Sharon and Daley, Brendan (2017) Naming a firm after its owner is risky, but can pay off handsomely. LSE Business Review Blog (09 Nov 2017). Website.
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Abstract
It communicates confidence and can translate into greater success than that of other firms, write Aaron Chatterji, Sharon Belenzon and Brendan Daley
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2017 The Author |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce |
| Date Deposited: | 11 Dec 2017 08:49 |
| Last Modified: | 14 Sep 2024 01:40 |
| URI: | http://eprints.lse.ac.uk/id/eprint/86088 |
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