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Crimson Rose: ‘Burning Man shows people a different way of looking at what they do’

Vieira, Helena (2017) Crimson Rose: ‘Burning Man shows people a different way of looking at what they do’. LSE Business Review Blog (30 Nov 2017). Website.

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Every August, a pop-up city named Black Rock City is built in the middle of the desert in the US state of Nevada. During ten days, Black Rock receives a total influx of 70 thousand people, the maximum allowed by the authorities. They come for an event that is hard to describe, a mixture of art show, dance camp and spiritual retreat named Burning Man. When two friends, Larry Harvey and Jerry James, started it in 1986, it wasn’t an event. They just had an idea of building a straw man and burning it on the beach. It was the way in which people reacted — playing with the “man”, singing and dancing — that convinced them they had to do it again the next year, and the year after that, and so on, until the crowd had become too big for the beach and they decided to move it to the desert. Burning Man has attracted a number of Silicon Valley executives, including Elon Musk, CEO of Tesla, Sergey Brin and Larry Page, the founders of Google. and Facebook’s Mark Zuckerberg. What attracts tech leaders to an artistic, spiritual event? “I think they were drawn to something that was a little different than what they’re used to doing”, says Crimson Rose, founding board member of the Burning Man Project. She spoke with LSE Business Review’s managing editor, Helena Vieira, on 9 November during Web Summit, in Lisbon.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2017 The Author
Divisions: LSE
Subjects: H Social Sciences > HT Communities. Classes. Races
T Technology > T Technology (General)
Sets: Collections > LSE Business Review Blog
Date Deposited: 08 Dec 2017 11:40
Last Modified: 15 Aug 2021 23:26

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