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Understanding Labour’s ingenious campaign strategy on Facebook

Walsh, Matt (2017) Understanding Labour’s ingenious campaign strategy on Facebook. British Politics and Policy Blog (10 Nov 2017). Website.

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The 2017 election saw a stronger than foreseen performance by the Labour Party. Matt Walsh explains how Labour’s Facebook success played out, heralding the party’s overall campaign performance. GE2017 was a numbers game: by achieving very high levels of organic reach, Labour managed to target undecided voters in marginal constituencies, energise voters who had drifted away from the party, and mobilise the young.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2017 The Author
Divisions: LSE
Subjects: J Political Science > JN Political institutions (Europe) > JN101 Great Britain
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 07 Dec 2017 15:35
Last Modified: 16 May 2024 09:16

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