Walsh, Matt (2017) Understanding Labour’s ingenious campaign strategy on Facebook. British Politics and Policy Blog (10 Nov 2017). Website.
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Abstract
The 2017 election saw a stronger than foreseen performance by the Labour Party. Matt Walsh explains how Labour’s Facebook success played out, heralding the party’s overall campaign performance. GE2017 was a numbers game: by achieving very high levels of organic reach, Labour managed to target undecided voters in marginal constituencies, energise voters who had drifted away from the party, and mobilise the young.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/politicsandpolicy/ |
| Additional Information: | © 2017 The Author |
| Divisions: | LSE |
| Subjects: | J Political Science > JN Political institutions (Europe) > JN101 Great Britain P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Date Deposited: | 07 Dec 2017 15:35 |
| Last Modified: | 11 Dec 2024 16:07 |
| URI: | http://eprints.lse.ac.uk/id/eprint/86014 |
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