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How the UK came to adore branded wine Le Piat d'Or

Gluckman, David (2017) How the UK came to adore branded wine Le Piat d'Or. LSE Business Review (06 Oct 2017). Blog Entry.

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Abstract

It was 1974. The UK market for wine was beginning to move. Branded contenders were making swift headway amongst unsophisticated UK wine drinkers. Key contenders were German, Blue Nun and Black Tower. And Mateus Rose from Portugal was also courting UK consumers. Despite these incursions, the market was still predominantly French with wines from across the channel in widest distribution throughout the UK. But they were beginning to lose ground.

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2017 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HT Communities. Classes. Races
Sets: Collections > LSE Business Review Blog
Date Deposited: 14 Nov 2017 11:34
Last Modified: 24 Mar 2019 00:18
URI: http://eprints.lse.ac.uk/id/eprint/85514

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