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How the UK came to adore branded wine Le Piat d'Or

Gluckman, David (2017) How the UK came to adore branded wine Le Piat d'Or. LSE Business Review (06 Oct 2017). Website.

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It was 1974. The UK market for wine was beginning to move. Branded contenders were making swift headway amongst unsophisticated UK wine drinkers. Key contenders were German, Blue Nun and Black Tower. And Mateus Rose from Portugal was also courting UK consumers. Despite these incursions, the market was still predominantly French with wines from across the channel in widest distribution throughout the UK. But they were beginning to lose ground.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2017 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HT Communities. Classes. Races
Date Deposited: 14 Nov 2017 11:34
Last Modified: 16 May 2024 09:15

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