Gluckman, David (2017) How the UK came to adore branded wine Le Piat d'Or. LSE Business Review (06 Oct 2017). Website.
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Abstract
It was 1974. The UK market for wine was beginning to move. Branded contenders were making swift headway amongst unsophisticated UK wine drinkers. Key contenders were German, Blue Nun and Black Tower. And Mateus Rose from Portugal was also courting UK consumers. Despite these incursions, the market was still predominantly French with wines from across the channel in widest distribution throughout the UK. But they were beginning to lose ground.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2017 The Author(s) |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HT Communities. Classes. Races |
| Date Deposited: | 14 Nov 2017 11:34 |
| Last Modified: | 11 Dec 2024 16:05 |
| URI: | http://eprints.lse.ac.uk/id/eprint/85514 |
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