Our private data and the market for third-party providers of functionality to websites

Gopal, Ram D., Hidaji, Hooman, Patterson, Raymond A., Rolland, Erik and Zhdanov, Dmitry (2017) Our private data and the market for third-party providers of functionality to websites. LSE Business Review (16 Oct 2017). Website.

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Abstract

Your personal information is out there. You did not give it out, so how did it get there? Internet websites provide visitors with different levels of interaction, ranging from delivering basic information to providing sophisticated features and tools such as profile management, interactive visual communication, and of course, advertising. Like many traditional businesses, websites turn to third-party outsourcing to offer these features and tools. Such services include functionality (password and account control, social media integration, video hosting, chat and forum services, payment services, etc.), performance (backup service, security and firewalls, responsiveness tools, etc.) and targeting/advertising (advertising, lead generation, analytics, etc.).

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2017 The Author(s)
Divisions:	LSE
Subjects:	T Technology > T Technology (General)
Date Deposited:	15 Nov 2017 14:39
Last Modified:	11 Dec 2024 16:05
URI:	http://eprints.lse.ac.uk/id/eprint/85501

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