Alexander, Nicholas and Doherty, Anne Marie
(2017)
Tiffany & Co.: a nineteenth century American retailer in Paris and London.
LSE Business Review
(31 Oct 2017).
Website.
Abstract
Large American international retailers have been defining global consumers’ in-store experiences for decades. Firms such as Woolworths, and concepts such as the supermarket, have changed how we use stores and what we expect from them. American innovation in retailing in the twentieth century was synonymous with the notion of “big is beautiful”.
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