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Building blocks of individual biography? Non-governmental organizational communication in reflexive modernity

Mynster, Andreas S. and Edwards, Lee (2014) Building blocks of individual biography? Non-governmental organizational communication in reflexive modernity. Management Communication Quarterly, 28 (3). pp. 319-346. ISSN 0893-3189

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Identification Number: 10.1177/0893318914530673

Abstract

In this article, we present a rhetorical analysis of organizational communication by a non-profit, social movement organization, Amnesty International Denmark (AID), to illustrate how communication by non-governmental organizations (NGOs) simultaneously serves organizational self-interest and provides a set of symbolic tools for individuals to use in the process of constructing biographical certainty. Our analysis shows how AID’s member communication constructs a view of the world centered on moral binaries and invites members to identify with the moral position that AID represents. This idealistic morality not only offers members a sense of collective identity, certainty, and order in their own lives but also serves AID by preserving the moral high ground for the organization and creating a broad basis for support.

Item Type: Article
Official URL: http://journals.sagepub.com/home/mcq
Additional Information: © 2014 Sage
Divisions: Media and Communications
Subjects: H Social Sciences > HM Sociology
Sets: Departments > Media and Communications
Date Deposited: 07 Nov 2017 10:53
Last Modified: 20 Jan 2020 05:35
URI: http://eprints.lse.ac.uk/id/eprint/85094

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