Mynster, Andreas S. and Edwards, Lee 
ORCID: 0000-0001-6542-1234
(2014)
Building blocks of individual biography? Non-governmental organizational communication in reflexive modernity.
Management Communication Quarterly, 28 (3).
pp. 319-346.
ISSN 0893-3189
Abstract
In this article, we present a rhetorical analysis of organizational communication by a non-profit, social movement organization, Amnesty International Denmark (AID), to illustrate how communication by non-governmental organizations (NGOs) simultaneously serves organizational self-interest and provides a set of symbolic tools for individuals to use in the process of constructing biographical certainty. Our analysis shows how AID’s member communication constructs a view of the world centered on moral binaries and invites members to identify with the moral position that AID represents. This idealistic morality not only offers members a sense of collective identity, certainty, and order in their own lives but also serves AID by preserving the moral high ground for the organization and creating a broad basis for support.
| Item Type: | Article |
|---|---|
| Official URL: | http://journals.sagepub.com/home/mcq |
| Additional Information: | © 2014 Sage |
| Divisions: | Media and Communications |
| Subjects: | H Social Sciences > HM Sociology |
| Date Deposited: | 07 Nov 2017 10:53 |
| Last Modified: | 07 Nov 2024 04:54 |
| URI: | http://eprints.lse.ac.uk/id/eprint/85094 |
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