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How audiences come to embrace and support new products, ideas or politicians

Giorgi, Simona (2017) How audiences come to embrace and support new products, ideas or politicians. USApp - American Politics and Policy Blog (02 Sep 2017). Website.

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Abstract

Resonance only occurs when people reach an emotional or rational identification with what (or who) is being sold, writes Simona Giorgi. During the U.S. presidential campaign of 2016, the media greatly downplayed the chances of Donald Trump's electoral success, because many of this candidate's proposals seemed unfeasible, or improbable. What political pundits had overlooked, however, was the power of emotions. ...

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/usappblog/
Additional Information: © 2017 The Author; Online
Divisions: LSE
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Sets: Collections > LSE American Politics and Policy (USAPP) Blog
Date Deposited: 16 Oct 2017 15:00
Last Modified: 23 Feb 2020 00:27
URI: http://eprints.lse.ac.uk/id/eprint/84759

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