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Neo-Ottoman cool: Turkish popular culture in the Arab public sphere

Kraidy, Marwan M. and Al-Ghazzi, Omar ORCID: 0000-0001-9905-409X (2013) Neo-Ottoman cool: Turkish popular culture in the Arab public sphere. Popular Communication, 11 (1). pp. 17-29. ISSN 1540-5702

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Identification Number: 10.1080/15405702.2013.747940


In the past decade, Turkish television drama has enjoyed popular success in the Arab world, fueling wide-ranging controversies in the pan-Arab public sphere. Such popularity is at first sight puzzling. After all, Arabs lived under Ottoman rule for 400 years, and for most of the 20th century Turkey's foreign policy neglected Arab interests. Why, then, would Turkish drama be popular with Arab audiences, especially at a time of unprecedented vibrancy in Arab cultural production? This article grapples with that question via a systematic analysis of pan-Arab discourse about Turkish popular culture, concluding that some Turkish dramas conjure up an accessible modernity while others enact a counter-hegemonic narrative that puts Middle Easterners in the role of heroes. The rise of Turkish television drama in the Arab public sphere offers insights into the geopolitical underpinnings and geocultural consequences of transnational media flows.

Item Type: Article
Official URL:
Additional Information: © 2013 Taylor & Francis
Divisions: Media and Communications
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Date Deposited: 10 Aug 2017 15:49
Last Modified: 14 Apr 2024 04:00

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