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Netflix as a player in the digital market

Elaluf-Calderwood, Silvia (2014) Netflix as a player in the digital market. Network Economy Forum (09 May 2014). Website.

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The battle for the growing markets of internet TV is far from ended. In this post, Silvia Elaluf-Calderwood analyses the overview and current situation of one of the key players–Netflix–and offers conclusions based on their strategy of expansion in the European market. “Internet TV is replacing linear TV. Apps are replacing channels, remote controls are disappearing, and screens are proliferating. As Internet TV grows from millions to billions, Netflix is leading the way around the world.” Neflix, 2013

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2014 The Author(s) CC BY-NC 3.0
Divisions: Management
Subjects: H Social Sciences > HB Economic Theory
J Political Science > JN Political institutions (Europe)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
T Technology > T Technology (General)
Date Deposited: 27 Jun 2017 11:05
Last Modified: 23 Aug 2021 23:20

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