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“Being black”: what is it cool for?

Madar, Poonam (2016) “Being black”: what is it cool for? Researching Sociology (20 Apr 2016). Website.

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Dr Poonam Madar lectures in Sociology and Criminology, based in London. Her research interests include race, gender, and popular culture. She blogs at: and she tweets as @PoonamMadar To find out more, visit Poonam’s Facebook page at: Not so long ago I began temping in an office in Central London. In the first few days, one staff member (a black man) welcomed me and we exchanged ‘hellos’. But when I asked his name, his eyes signalled to the further part of the room where the senior managers were sitting and he laughingly, but sarcastically replied, ‘They call me equal opportunities.’ Before I could react or even have the chance to catch his ‘real’ name he was already out the door.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2016 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HT Communities. Classes. Races
H Social Sciences > HV Social pathology. Social and public welfare. Criminology
J Political Science > JC Political theory
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 26 Jun 2017 11:12
Last Modified: 16 May 2024 08:54

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