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Disrupting the digital giants – advertisers and traditional media push back

Barwise, Patrick (2017) Disrupting the digital giants – advertisers and traditional media push back. Media Policy Blog (05 Apr 2017). Website.

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The downside of digital giants like Facebook and Google includes the increase in fake news, political polarisation, the dumbing down of debate and the long-term decline in print journalism as newspapers lose readers and advertising to these platforms. But a combination of problems with digital advertising – fraud, mismeasurement, and programmatic ad placement on undesirable sites – means that advertisers and traditional media are starting to push back. The battle for advertising may be entering a new phase, with a better balance between old and new media. This post is based on a presentation by Patrick Barwise (London Business School) at the Oxford Media Convention 2017.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2017 The Author
Divisions: LSE
Subjects: J Political Science > JF Political institutions (General)
K Law > K Law (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 20 Jun 2017 12:30
Last Modified: 16 May 2024 09:08

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