Barwise, Patrick (2017) Disrupting the digital giants – advertisers and traditional media push back. Media Policy Blog (05 Apr 2017). Website.
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Abstract
The downside of digital giants like Facebook and Google includes the increase in fake news, political polarisation, the dumbing down of debate and the long-term decline in print journalism as newspapers lose readers and advertising to these platforms. But a combination of problems with digital advertising – fraud, mismeasurement, and programmatic ad placement on undesirable sites – means that advertisers and traditional media are starting to push back. The battle for advertising may be entering a new phase, with a better balance between old and new media. This post is based on a presentation by Patrick Barwise (London Business School) at the Oxford Media Convention 2017.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/mediapolicyproject/ |
| Additional Information: | © 2017 The Author |
| Divisions: | LSE |
| Subjects: | J Political Science > JF Political institutions (General) K Law > K Law (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Date Deposited: | 20 Jun 2017 12:30 |
| Last Modified: | 11 Dec 2024 15:50 |
| URI: | http://eprints.lse.ac.uk/id/eprint/81809 |
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