Cookies?
Library Header Image
LSE Research Online LSE Library Services

Online advertising meets behavioural science – the story of my Master’s dissertation

Griffith, Liz (2017) Online advertising meets behavioural science – the story of my Master’s dissertation. LSE Behavioural Science (07 Apr 2017). Website.

[img]
Preview
PDF - Published Version
Download (584kB) | Preview

Abstract

I have recently completed my Executive MSc in Behavioural Science at LSE, and the pivotal part of this experience was the dissertation which I produced at the end of the year-long programme. I spent the best part of last summer and autumn immersed in piles of journal articles, spreadsheets and survey forms, in my first experience of conducting a real life behavioural science research experiment. After months of hard work I finally emerged with brand new research results and a radically different outlook on how easy it is to make flawed assumptions about our understanding of human behaviour.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/behaviouralscience/
Additional Information: © 2017 The Author(s); Online
Divisions: LSE
Subjects: T Technology > T Technology (General)
Sets: Collections > LSE Behavioural Science Blog
Date Deposited: 14 Jun 2017 11:18
Last Modified: 10 Dec 2019 00:38
URI: http://eprints.lse.ac.uk/id/eprint/81208

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics