Online advertising meets behavioural science – the story of my Master’s dissertation

Griffith, Liz (2017) Online advertising meets behavioural science – the story of my Master’s dissertation. LSE Behavioural Science (07 Apr 2017). Website.

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Abstract

I have recently completed my Executive MSc in Behavioural Science at LSE, and the pivotal part of this experience was the dissertation which I produced at the end of the year-long programme. I spent the best part of last summer and autumn immersed in piles of journal articles, spreadsheets and survey forms, in my first experience of conducting a real life behavioural science research experiment. After months of hard work I finally emerged with brand new research results and a radically different outlook on how easy it is to make flawed assumptions about our understanding of human behaviour.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/behaviouralscience/
Additional Information:	© 2017 The Author(s)
Divisions:	LSE
Subjects:	T Technology > T Technology (General)
Date Deposited:	14 Jun 2017 11:18
Last Modified:	11 Dec 2024 15:49
URI:	http://eprints.lse.ac.uk/id/eprint/81208

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