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The 2015 election was won and lost on brands, messages, and leaders rather than policy

Malek, Rafael (2015) The 2015 election was won and lost on brands, messages, and leaders rather than policy. Democratic Audit UK (18 Aug 2015). Website.

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Abstract

With the General Election now firmly behind us, we are beginning to gain a better sense of what it was that proved decisive when the votes were counted on the night of Thursday May 5th, and the Conservatives gained their first majority government since 1992. Rafael Malek shares research from BritainThinks which shows that national level concerns, party ‘brand’ and leadership all played their part in consigning Labour to a second consecutive election defeat.

Item Type: Online resource (Website)
Official URL: http://www.democraticaudit.com
Additional Information: © 2015 The Author(s)
Divisions: LSE
Subjects: J Political Science > JC Political theory
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
Date Deposited: 13 Jun 2017 11:28
Last Modified: 17 Oct 2021 23:22
URI: http://eprints.lse.ac.uk/id/eprint/81049

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