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Using third-party endorsements to build a brand’s reputation: The case of British chocolate

da Silva Lopes, Teresa (2017) Using third-party endorsements to build a brand’s reputation: The case of British chocolate. LSE Business Review (07 Jun 2017). Website.

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Abstract

Cadbury and Rowntree built lasting reputations without investing heavily in marketing in their early days, writes Teresa da Silva Lopes

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/businessreview/
Additional Information: © 2017 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Sets: Collections > LSE Business Review Blog
Date Deposited: 07 Jun 2017 07:39
Last Modified: 29 May 2020 23:25
URI: http://eprints.lse.ac.uk/id/eprint/80218

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