da Silva Lopes, Teresa (2017) Using third-party endorsements to build a brand’s reputation: The case of British chocolate. LSE Business Review (07 Jun 2017). Website.
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Abstract
Cadbury and Rowntree built lasting reputations without investing heavily in marketing in their early days, writes Teresa da Silva Lopes
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2017 The Author(s) |
| Divisions: | LSE |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce |
| Date Deposited: | 07 Jun 2017 07:39 |
| Last Modified: | 11 Dec 2024 15:47 |
| URI: | http://eprints.lse.ac.uk/id/eprint/80218 |
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