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Rules of engagement: seven lessons from communicating above and below the line

Moriarty, Philip (2017) Rules of engagement: seven lessons from communicating above and below the line. Impact of Social Sciences Blog (02 May 2017). Website.

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Abstract

Social media offers academics a wonderful opportunity to get their message “out there”, to connect with, educate and inform a broad, new online audience. And universities encourage them to do so, to actively market and disseminate their research. Yet although this shouldn’t be a one-way process, the standard mantra for engaging online is: don’t read the comments. Based on his own experiences, and at a time when academics are not always held in the highest regard by the general public, Philip Moriarty has some cautionary advice for those eager to embark on their own online public engagement activities.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/impactofsocialsciences
Additional Information: © 2017 The Author(s) CC BY 3.0
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 02 Jun 2017 08:38
Last Modified: 04 Oct 2021 23:23
URI: http://eprints.lse.ac.uk/id/eprint/79645

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