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The digital future beyond the pill

Cornford, Tony ORCID: 0000-0001-9202-1498 (2017) The digital future beyond the pill. Delivering Digital Drugs (10 May 2017). Website.

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A recent story in the FT has the title Digital disrupters take big pharma ‘beyond the pill’ It gives a distinctive twist to the idea of digital drugs. The argument is that a phone app or similar, as a monitoring device and as a front end to diverse networked resources including counselling, can be a direct substitute for a pill and a doctor. So direct a substitute, the article argues, that big pharma are taking a strategic interest as digital innovations in delivery of health services and therapies threaten to ‘undermine the industry’s decades-old business model’.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2017 The Author(s)
Divisions: Management
Subjects: R Medicine > RM Therapeutics. Pharmacology
R Medicine > RS Pharmacy and materia medica
T Technology > T Technology (General)
Date Deposited: 01 Jun 2017 10:24
Last Modified: 16 May 2024 09:04

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