Cornford, Tony 
ORCID: 0000-0001-9202-1498
(2017)
The digital future beyond the pill.
Delivering Digital Drugs
(10 May 2017).
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Abstract
A recent story in the FT has the title Digital disrupters take big pharma ‘beyond the pill’ It gives a distinctive twist to the idea of digital drugs. The argument is that a phone app or similar, as a monitoring device and as a front end to diverse networked resources including counselling, can be a direct substitute for a pill and a doctor. So direct a substitute, the article argues, that big pharma are taking a strategic interest as digital innovations in delivery of health services and therapies threaten to ‘undermine the industry’s decades-old business model’.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/ddd3/ |
| Additional Information: | © 2017 The Author(s) |
| Divisions: | Management |
| Subjects: | R Medicine > RM Therapeutics. Pharmacology R Medicine > RS Pharmacy and materia medica T Technology > T Technology (General) |
| Date Deposited: | 01 Jun 2017 10:24 |
| Last Modified: | 14 Sep 2024 01:22 |
| URI: | http://eprints.lse.ac.uk/id/eprint/79509 |
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