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Nesta Research: Public Interest High, Advertiser Interest Low for Hyperlocal Media

Kingsbury, John (2013) Nesta Research: Public Interest High, Advertiser Interest Low for Hyperlocal Media. Media Policy Blog (31 May 2013). Website.

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Abstract

The future of local media in the UK has been in the limelight recently with the granting of local TV licenses, the House of Lords inquiry into media pluralism and the Newspaper Society supporting PresBoF’s Royal Charter bid, but what about the hyperlocal? In this post Jon Kingsbury of the innovation charity Nesta presents recent research on public demand for hyperlocal media and the potential for advertising in hyperlocal markets.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/mediapolicyproject/
Additional Information: © 2013 The Author; Online
Divisions: LSE
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
J Political Science > JN Political institutions (Europe) > JN101 Great Britain
K Law > K Law (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Sets: Collections > LSE Media Policy Blog
Date Deposited: 31 May 2017 11:58
Last Modified: 29 May 2020 23:21
URI: http://eprints.lse.ac.uk/id/eprint/79367

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