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How to manage new media growth

Beckett, Charlie (2008) How to manage new media growth. POLIS: journalism and society at the LSE (13 Jun 2008). Website.

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One of the problems for media organisations trying to go online over the last few years has been slowness on the part of managers. Some senior managers will see that it is strategically vital, but middle managers in particular, will often be reluctant to innovate. Why?

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2008 The Author(s)
Divisions: Media and Communications
Subjects: H Social Sciences > HB Economic Theory
J Political Science > JF Political institutions (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
T Technology > T Technology (General)
Date Deposited: 23 May 2017 09:41
Last Modified: 16 May 2024 09:23

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