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Alpha dogs: how the consultants corporatised campaigning (book review)

Beckett, Charlie (2008) Alpha dogs: how the consultants corporatised campaigning (book review). POLIS: journalism and society at the LSE (08 Jul 2008). Blog.

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As Barack Obama’s campaign moves from its grass-roots to its general election phase you can sense his spin-doctors tightening up on the rhetoric and the policy. But who makes the adjustments to a campaign like that? do they really know what works? do they care about the ends as well as means?

Item Type: Website (Blog)
Official URL:
Additional Information: © 2008 The Author(s)
Subjects: J Political Science > JA Political science (General)
J Political Science > JC Political theory
J Political Science > JF Political institutions (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Sets: Departments > Media and Communications
Research centres and groups > POLIS
Date Deposited: 23 May 2017 08:41
Last Modified: 23 May 2017 08:41

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