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Charity marketing: a blood sport?

Beckett, Charlie (2009) Charity marketing: a blood sport? POLIS: journalism and society at the LSE (27 Mar 2009). Website.

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I was at a lunch for charity marketing people a few months ago where one press officer was bragging about the power of their latest very expensive TV advert. He was thrilled by the journalists’ reaction at a preview showing: “We had one woman in tears and the guy from the Mirror couldn’t even sit through it all” said the delighted public relations officer from a leading children’s charity. Now the advertising watchdog the ASA has warned that the do-gooders are getting out of hand with record complaints from the public, up from 577 to nearly 1,500 this year.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2009 The Author(s)
Divisions: Media and Communications
Subjects: H Social Sciences > HB Economic Theory
J Political Science > JC Political theory
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 22 May 2017 07:17
Last Modified: 15 Sep 2023 21:24

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