Beckett, Charlie (2009) Charity marketing: a blood sport? POLIS: journalism and society at the LSE (27 Mar 2009). Website.
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Abstract
I was at a lunch for charity marketing people a few months ago where one press officer was bragging about the power of their latest very expensive TV advert. He was thrilled by the journalists’ reaction at a preview showing: “We had one woman in tears and the guy from the Mirror couldn’t even sit through it all” said the delighted public relations officer from a leading children’s charity. Now the advertising watchdog the ASA has warned that the do-gooders are getting out of hand with record complaints from the public, up from 577 to nearly 1,500 this year.
| Item Type: | Online resource (Website) |
|---|---|
| Official URL: | http://blogs.lse.ac.uk/polis/ |
| Additional Information: | © 2009 The Author(s) |
| Divisions: | Media and Communications |
| Subjects: | H Social Sciences > HB Economic Theory J Political Science > JC Political theory P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Date Deposited: | 22 May 2017 07:17 |
| Last Modified: | 14 Sep 2024 01:53 |
| URI: | http://eprints.lse.ac.uk/id/eprint/77945 |
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