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Facebook: social or marketing media? (book review: the Facebook era by Clara Shih)

Beckett, Charlie (2009) Facebook: social or marketing media? (book review: the Facebook era by Clara Shih). POLIS: journalism and society at the LSE (16 Apr 2009). Website.

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Abstract

Facebook is now much more than the world’s biggest social networking site, it is a significant platform in its own right. There are alternative ways to create social networks or to market a product, person or cause, but few deliver in the way that Facebook does.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/polis/
Additional Information: © 2009 The Author(s)
Divisions: Media and Communications
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HB Economic Theory
H Social Sciences > HE Transportation and Communications
H Social Sciences > HT Communities. Classes. Races
J Political Science > JC Political theory
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 19 May 2017 15:16
Last Modified: 15 Sep 2023 21:24
URI: http://eprints.lse.ac.uk/id/eprint/77942

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