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Are celebrities good for charities? Some new research (guest blog)

Brockington, Dan (2011) Are celebrities good for charities? Some new research (guest blog). POLIS: journalism and society at the LSE (11 Feb 2011). Website.

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When Sharon Stone says she will kiss just about anybody for peace in the Middle East then a hostile reaction to the idea of celebrity activism is understandable. The juxtaposition of serious suffering and a glib actress can jar. But charities are getting better at matching their cause with a famous face who also thinks about the issues. POLIS and the Department of Media and Communications at LSE do a lot of work on humanitarian communications, so were interested in some new research by Manchester-based analyst Dan Brockington. This is his report.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2011 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > HM Sociology
Date Deposited: 17 May 2017 14:59
Last Modified: 24 Sep 2021 23:17

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