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Four steps to success in a humanitarian appeal

Manibog, Claire (2011) Four steps to success in a humanitarian appeal. POLIS: journalism and society at the LSE (15 Nov 2011). Website.

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Some people are exhausted by messages they receive from humanitarian NGOs. Many have become desensitized to images of distant suffering and repeated appeals for help. But, ultimately, people want to do good. So what can humanitarian NGOs do to better open the public’s hearts, minds—and pockets?

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2011 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > HM Sociology
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 17 May 2017 08:32
Last Modified: 16 May 2024 06:34

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