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How to judge sentiment in online marketing

Manibog, Claire (2011) How to judge sentiment in online marketing. POLIS: journalism and society at the LSE (02 Dec 2011). Blog Entry.

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Abstract

How can we understand consumers’ use of social media? How is social media marketing changing with increasing online participation? And what role can social science research play in all this?

Item Type: Online resource (Blog Entry)
Official URL: http://blogs.lse.ac.uk/polis/
Additional Information: © 2011 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
Sets: Research centres and groups > POLIS
Date Deposited: 17 May 2017 08:08
Last Modified: 08 Jul 2019 23:17
URI: http://eprints.lse.ac.uk/id/eprint/77337

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