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How to judge sentiment in online marketing

Manibog, Claire (2011) How to judge sentiment in online marketing. POLIS: journalism and society at the LSE (02 Dec 2011). Website.

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How can we understand consumers’ use of social media? How is social media marketing changing with increasing online participation? And what role can social science research play in all this?

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2011 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
Date Deposited: 17 May 2017 08:08
Last Modified: 15 Sep 2023 18:21

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