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Exploring brand research in the social media sphere (guest blog)

Malmer, Faith (2011) Exploring brand research in the social media sphere (guest blog). POLIS: journalism and society at the LSE (09 Dec 2011). Website.

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Abstract

If we were to map our online behaviour we would be presented with an interesting reflection of our offline lives. So it is only natural that companies are starting to leverage vast amounts of easily available end-user-generated content in order to get a good idea of real market trends. New research suggests that measuring that kind of ‘sentiment’ is getting more sophisticated. This report by Polis intern Faith Malmer.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/polis/
Additional Information: © 2011 The Author(s); Online
Divisions: LSE
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HE Transportation and Communications
H Social Sciences > HM Sociology
Sets: Research centres and groups > POLIS
Date Deposited: 17 May 2017 08:04
Last Modified: 11 Jun 2020 23:23
URI: http://eprints.lse.ac.uk/id/eprint/77334

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