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Insight from the other world- a marketing professional speaks on NGOs’ communication challenges

Myers, Paula (2012) Insight from the other world- a marketing professional speaks on NGOs’ communication challenges. POLIS: journalism and society at the LSE (04 Jul 2012). Website.

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Abstract

What happens when you bring together a commercial marketing man with a group of communications, fund-raising and marketing officers from a selection of the UK’s international aid charities? Polis Intern Paula Myers reports on a recent Polis report launch.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/polis/
Additional Information: © 2012 The Author(s); Online
Divisions: Media and Communications
Subjects: H Social Sciences > HB Economic Theory
J Political Science > JC Political theory
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Sets: Departments > Media and Communications
Research centres and groups > POLIS
Date Deposited: 16 May 2017 13:12
Last Modified: 26 Oct 2020 00:57
URI: http://eprints.lse.ac.uk/id/eprint/77249

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