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How creativity creates wealth: a fairy story (guest blog)

Flamsholt Jensen, Christine (2012) How creativity creates wealth: a fairy story (guest blog). POLIS: journalism and society at the LSE (26 Nov 2012). Website.

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“I am an economic creationist,” proclaims Giles Hedger, Group Managing Director of Leo Burnett Group UK, about 15 seconds into his lecture The Elves and the Shoe Maker – A Parable for a High Value Economy. And indeed, why not put your message squarely on the table up front when, as Hedger points out, “In this age of Twitter commentary, you’ve got to get the first soundbite in early”? Polis Intern Christine Flamsholt Jensen reports on the latest Polis Media Agenda Talk.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2012 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HM Sociology
Date Deposited: 16 May 2017 10:18
Last Modified: 15 Sep 2023 18:43

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