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Pharma online: does regulation or corporate social media policy need to change to allow a real dialogue about medicines?

Cohen, Lucía (2013) Pharma online: does regulation or corporate social media policy need to change to allow a real dialogue about medicines? POLIS: journalism and society at the LSE (06 Feb 2013). Website.

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Abstract

‘Big Pharma’ is a good example of a major industry that is finding that the Internet is a minefield as well as a field of plenty. It’s a great place to sell your goods and everyone is talking about medicine and health online. Yet, in most countries like the UK, they is strict legislation on what they can do to ‘promote’ their wares directly to the digital public. And, of course, there are all sorts of reputational hazards. Katherine Relle, a former LSE student and Polis Intern won our 2012 Human Digital/Polis Social Media Research Prize for her work on trying to understand how pharmaceutical companies might benefit from understanding what people are saying about them online. We celebrated the prize with a seminar that included social media marketers, researchers and pharmaceutical professionals. You can read more about Katherine Relle’s research here. This report on the event is by Polis intern Lucia Cohen.

Item Type: Online resource (Website)
Official URL: http://blogs.lse.ac.uk/polis/
Additional Information: © 2013 The Author(s); Online
Divisions: LSE
Subjects: J Political Science > JC Political theory
K Law > K Law (General)
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
R Medicine > RS Pharmacy and materia medica
Sets: Research centres and groups > POLIS
Date Deposited: 16 May 2017 09:25
Last Modified: 12 Oct 2019 23:19
URI: http://eprints.lse.ac.uk/id/eprint/77140

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