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The effect of gossip on social networks

Shaw, Allison K., Tsvetkova, Milena and Daneshvar, Roozbeh (2010) The effect of gossip on social networks. Complexity, 16 (4). pp. 39-47. ISSN 1076-2787

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Identification Number: 10.1002/cplx.20334

Abstract

In this article, we develop a simple model for the effect of gossip spread on social network structure. We define gossip as information passed between two individuals A and B about a third individual C which affects the strengths of all three relationships: it strengthens A-B and weakens both B-C and A-C. We find, in both an analytic derivation and model simulations, that if gossip does not spread beyond simple triads, it destroys them but if gossip propagates through large dense clusters, it strengthens them. Additionally, our simulations show that the effect of gossip on network metrics (clustering coefficient, average-path-length, and sum-of-strengths) varies with network structure and average-node-degree. © 2010 Wiley Periodicals, Inc. Complexity 16: 39-47, 2011

Item Type: Article
Official URL: http://onlinelibrary.wiley.com/journal/10.1002/(IS...
Additional Information: © 2010 Wiley Periodicals, Inc.
Divisions: Methodology
Subjects: H Social Sciences > H Social Sciences (General)
Sets: Departments > Methodology
Date Deposited: 15 May 2017 08:19
Last Modified: 20 Feb 2019 09:42
URI: http://eprints.lse.ac.uk/id/eprint/76869

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