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Why great brands tell a story

Mathew, Donna (2015) Why great brands tell a story. POLIS: journalism and society at the LSE (21 Feb 2015). Website.

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Ever wonder why every time you log into a social networking site like Facebook or Youtube or even an online retail website like Amazon or Ebay, you are encountered with advertisements of products ‘you may like’ or things you just might be looking for? To shed light into the new age model of marketing, Melissa Hopkins, an independent brand consultant, revealed the new customer journey at the latest Polis Lunchtime Talk. LSE MSc student Donna Mathew @donna_mathew reports.

Item Type: Online resource (Website)
Official URL:
Additional Information: © 2015 The Author(s)
Divisions: LSE
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
J Political Science > JC Political theory
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Date Deposited: 12 May 2017 15:28
Last Modified: 16 May 2024 08:08

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